Street Drum Corps to Perform on American Idol

Tuesday May 18, 2010

(From Interscope Records Press Release)

Street Drum Corps will perform on FOX’s top-rated TV show “American Idol” Wednesday, May 19th at 9pm EST/8pm CST, just one suspenseful week away from the Season 9 finale. The band will be backing labelmate Travis Garland when he sings his debut single, “Believe.”

Street Drum Corps frontman Bobby Alt effuses, “It’s a great honor for SDC to perform on American Idol! We are fans of the show and are excited to be a part of such a great production accompanying our labelmate and very talented friend, Travis Garland.”

Viewers are encouraged to point their mobile QR readers on Street Drum Corps’ custom T-shirts during the “American Idol” performance to unlock a special video greeting message from the band members online. Bobby Alt explains, “I first came across QR technology on a recent trip to Japan and was blown away by the possibilities. I thought the advanced barcoding system would be a great marketing tool for our forthcoming album, and wearing QR-coded shirts on ‘American Idol’ is our first foray of many into this amazing, new technology terrain.”

For more information about Street Drum Corps click here

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