Baaba Maal: the Man on the Telly

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Monday July 13, 2009

George Luke interviews Baaba Maal

Television, Baaba Maal’s new album, has had tons of plays since I put it on my iPod a few weeks ago. I got to chat with the Senegalese singer recently (with my Sounds of Africa producer’s hat on), when he was in London performing at the Meltdown music festival. Here’s how the interview went:

Your last album came out eight years ago. Why has it taken you this long to record a follow-up?

Baaba: I had a lot of things to do back in Africa. One of them is to put on a festival called ‘the Blues of the River’. It really took a lot of my time putting it on. It’s a festival which belongs to the community I come from, and I wanted people to discover them and their culture; to show what they have to offer the world. There are a lot of musicians there; they’d like to do things but haven’t had the opportunities I’ve had.

The festival was also a platform to support my work with the UNDP; to talk about the Millennium Development Goals. It’s a music festival, but at the same time we use the days to let people who do lectures visit exhibitions, and we get together to discuss education and other issues. It was a very important festival.

At the same time, I was doing other things. I worked on a few productions that were released in Africa. Also, I was taking my time with this album. I knew that after Missing U, which was made in a very acoustic and simple way, I had to come out with something different. I didn’t want to rush it.

So tell us about Television, then; what about the telly intrigues you so much that you’ve made it the focus of your new album?

It’s all connected with new forms of communication. When you go back to Africa, you see people using television a lot. It’s not just something you sit down to watch in your front room. It’s very fascinating in Africa – especially for young people.

Since we have this fascination, I discussed it with the people I worked with in writing the album. I wanted to explore the kind of effect television has. What role can it play in the mind of a young kid from Africa? And how can this instrument be used to educate people, since we no longer have that place in the middle of the village where people go to get information. And how do governments – or individuals – who own TV channels use them to educate and influence people?

Sometimes I feel very happy, because in Senegal – the country I know most – when I see people watching TV, waiting for a programme in their native language; they see their dancing, their clothes, their culture, and they see people discussing all the issues that are important to us. But at the same time, I can see the danger if governments, say, start using television to sway public opinion, or to get people to think a certain way.

Television is a new thing and a fascinating thing for Africa. We should use it to educate people and lift them to a higher level from where they are now. Four years ago, I went to South Africa to participate in the African version of Big Brother. I know people say it’s a silly programme, but for one month, we used it to come to visit the kids in the house, and to talk to them. We talked to them about the Millennium Goals; we talked about education… all sorts of things.

I was a surprise guest for the housemates. I basically said to them, ‘When you go back to your home countries, you’ll be famous. People will want to talk to you. Use those moments to talk to them about education. Tell them how important it is.’ For the two days that I was in the Big Brother House, I saw all the text messages the show received. People were talking about how great it was that we could use the programme to educate and touch a large number of people.

There’s a track on the album titled ‘A Song for Women’. What’s that about?

For the past 10 years or so, when I look at all the elections that have taken place on the African continent, I see much more influential women are becoming. They’ve come together; some have formed parties… they’re just taking that power and bringing it into politics, and into the economy.

African women know that the place of women isn’t just in the house or the kitchen. Yes, it’s still good that someone takes care of the family; families are important in Africa. But at the same time, women are able now to go outside; to raise their voices and say ‘This is what we want’ – whether in politics – and they are sometimes at the front of the line. And we’re seeing the impact of this in politics.

We look around us and we see that women are now very powerful. Sometimes I think we forget that. But I believe that if we give them all the support they need, maybe changes will take place in Africa. I think women are sometimes more concerned about future generations, because they are close to their kids and want the best for them.

My favourite track on the album is ‘Dakar Moon’. What’s that about?

‘Dakar Moon’ has a double meaning. On the one hand, it’s just a love song. When you sit down with someone you love, and you just take the time to look at all that’s around you – especially the moon, or the sky or the ocean or nature… sometimes people forget to focus on these things. We’re all so preoccupied with looking for money or our jobs, we forget about our environment – which is meaning number two. I’m singing about the beauty of the environment. People need to be more connected with the environment and take care of it.

You’ve been in the music business now for 30 years. When you started out, did you ever imagine your career would last this long?

No, I did not [laughs]. I never imagined that I’d maybe some day travel with my voice and my music with Mansour (Seck). We were just musicians everyone knew from our home town. If you grew up there in the north of Senegal, you are a Fulani and you’re on your boat, just doing your fishing, you just sing. It could be just you, or you and some friends; you’d sit down, maybe have a little instrument, and you’d just sing. This was how we became famous – and we didn’t plan anything! It was just our community who said ‘you can entertain us’ and that became our job.

I was doing pretty well in school; I thought maybe one day I’d be a teacher, a lawyer or something else, who would always be playing music for his friends and family. That was my plan, and that was Mansour’s plan. Then we started to travel, to discover and get excited – and learnt about the business of making music. We began to see the opportunity that travelling with this kind of music could offer. But neither of us expected this when we started out.

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