How The APAP Conference Could Save Your Band's Life

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Friday January 20, 2012

from billboard.biz

How The APAP Conference Could Save Your Band’s Life
By: Andy Gensler

“If you want to book us, we’re a twelve piece, we like sushi and massages,” Steven Bernstein cracked from the stage of New York City’s Le Poisson Rouge on a recent Friday night in January as he led his MTO (Millennial Territory Orchestra) band through a blistering set of Sly Stone covers at the Winter Jazzfest.

Two nights later, a few blocks away at Webster Hall, a dozen international artists like the jaw-droppingly talented Chinese jaw-harpist Wang Li, the foot-stomping Ethiopian music group Debo Band, and the political-and-beat-minded M.A.K.U. Soundsystem from Columbia performed at Globalfest. Here each artist included their booking agent’s name and email in the program guide.

What Globalfest and Winter Jazzfest, two musically divergent and well-curated music events, have in common is the Association of Performing Arts Presenters (APAP) Conference. Both fests take full advantage of the annual confab running concurrently with APAP, which brings in some 3,500 arts presenters, artists, managers, agents, arts administrators and others from across the globe to New York City.

The APAP attendees network, attend workshops and panels and meander through the lively and sometimes utterly surreal convention area with some 350 booths at the midtown Hilton Hotel. Here, serious ballet, orchestra and theatre companies—as well as established booking agencies and international arts organizations—are mixed in with touring acts like Lez Zeppelin, Hotel California an Eagles tribute band, magicians and ice dancers.

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