Promoting Social Change Through Music Comes Alive Again

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Playing For Change

Thursday April 28, 2011

from financialpost.com

During the World Economic Forum on Latin America 2011, the Americas Business Council (ABC*), a nonprofit group that facilitates high-impact projects for change, will host the second annual A Ritmo de Cambio event, an initiative which uses music to educate, heal and create societal change. Led by Emilio Azcarraga, Chairman of Grupo Televisa, the ABC Foundation has partnered with Mark Johnson, the creator of Playing for Change, to showcase Brazil’s cultural richness by uniting over 35 artists from diverse musical backgrounds to record a song with a social purpose. This year the featured song is “Satchita” as “Una Canción por Brazil” (“A Song for Brazil”). “Satchita” will be the second song of “Un Disco por Las Americas” (“Album for the Americas”).

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